With a total market share of 23.8%, Salesforce is far and away the most popular customer relationship management tool on the market today. The reasons for this are many. That said, its ease of use and incredible efficiency are the primary.
There are 6 major Salesforce Clouds available and 9 sub-Clouds in addition to those. Want to learn more about them? Then read on!
Here’s everything you need to know about Salesforce products and Clouds.
Salesforce Sales Cloud
The most popular of all of Salesforces’s clouds is the Sales Cloud. This cloud assists with all things sales, including the automation of the sales process, as well as goals like lead generation.
It offers a bevvy of features, making it capable of various responsibilities. Not only can it manage leads but track them as well. In addition, it stores customer account data, not to mention product data.
This Cloud is commonly used by sales managers as a means of managing the various sales processes. It improves efficiency and also enables you to analyse customer behaviour and demographics.
If you’d like to use the Sales Cloud and need some assistance in doing so, give us a call!
Salesforce Commerce Cloud
Up next is the Salesforce Commerce Cloud. This is designed specifically for eCommerce. In other words, it’s for companies that sell products over the Internet.
This Cloud is terrific for managing activity across different eCommerce channels. It seamlessly tracks and records transaction data from numerous sites, including social media platforms, online retailers, and your website.
It’s endlessly scalable, meaning that it can grow with you as necessary. It also comes with automation features, allowing you to communicate with large numbers of customers with only a few employees.
If you sell online, you should strongly consider using the Commerce Cloud. It could vastly improve your profits.
Salesforce Marketing Cloud
Whether you run a small business or a large business, you can benefit mightily from the Salesforce Marketing Cloud. This cloud offers a range of marketing tools, from email automation to data monetisation to social media management capabilities and more.
Its Mobile Studio feature enables you to create push notifications so that you can send them through text. Its Interaction Studio, on the other hand, enables you to track touchpoints with your customers, whether they be online or offline.
In essence, this Cloud does substantial amounts of work for you. As such, it enables you to expand your marketing efforts without increasing the size of your marketing team. That equals more revenue, fewer expenses, and, in the end, greater profit.
Salesforce Experience Cloud
Next, we’ll discuss the Experience Cloud. This Cloud’s purpose is to bring everyone together. It connects you to customers, partners, agents, and more.
In essence, it enables you to make your own social media platform for those to who your business is connected. This way, you can facilitate open communication at all times.
Want to collaborate with your employees on a specific project? The Experience Cloud will facilitate that.
Want to provide regular support to your customers? Again, the Experience Cloud will serve you well.
Salesforce Service Cloud
Now, we’ll discuss the Salesforce Service Cloud. This Cloud is designed for customer service management purposes. By enabling you to automate many of your customer service responsibilities, it saves you time, money, and effort.
For instance, it allows you to pre-program messages and responses to certain answers from customers. This way, they can get all of the information they need without ever having to talk to an actual person.
In addition, it reports on the many interactions that your company goes through on a daily basis. This information is invaluable as it allows you to fine-tune your customer service actions over time.
It can also be integrated into your company’s phone system with the use of Service Cloud Voice. This way, customers can communicate with your automated system through both written messages and voice.
Salesforce Analytics Cloud
The deep analysis of data can provide a business with substantial insights into the way that its company operates. These insights can inform a company on how it can improve and therefore lead to greater success in the future.
Of course, if you’re going to analyse data, you’re going to need a top-notch analysis tool. That’s where Salesforce Analytics Cloud comes in.
This Cloud utilises artificial intelligence as a means of performing deep analysis on various different types of data. It then enables you to visualise that data through charts, graphs, and various other representations.
If you’re looking to take your business to the next level, this tool could make a difference. It will help you understand your business processes as you’ve never understood them before.
Salesforce Integration Cloud
We’ve covered the primary Clouds offered by Salesforce. Now, let’s break into some of the platform’s sub-Clouds. We’ll begin with the Integration Cloud.
This Cloud makes it easy to integrate data from a variety of different sources. In doing so, it enables you to analyse data swiftly and conveniently, with minimal work necessary.
Salesforce IoT Cloud
The Internet of Things is chockful of data that can be useful to companies of all sizes. Unfortunately, it’s raw data and therefore needs to be processed first.
Processing such data was once a massive undertaking. These days, however, it’s fairly simple. You just need to use a platform like the Salesforce IoT Cloud.
Salesforce Financial Services Cloud
Up next is the Salesforce Financial Services Cloud. This Cloud is specifically designed for financial advisors and the like. It gives them the ability to manage wealth and assets while also providing a range of analysis tools.
If you’re a financial advisor, it will allow you to work much more efficiently and might even help you make more informed decisions for your clients.
Salesforce App Cloud
Does your business have an app? If so, you might be interested in the Salesforce App Cloud. This Cloud enables you to manage the functionality of your app, tracking user data all along the way.
It can help you to make improvements to your app while also ensuring that your app is up and operational as much as possible. An operational app is vital to the success of a modern business.
Salesforce Manufacturing Cloud
Manufacturing companies have several logistics to keep a handle on. Not only do they need to communicate with shipping companies but retailers and suppliers, and more. To keep track of all of these things, they generally utilise customer relationship management tools.
One of the best of these tools is the Salesforce Manufacturing Cloud. It provides a full CRM for manufacturing companies, specifically handling all of their needs in a straightforward and easy-to-use manner.
Salesforce Education Cloud
The Salesforce Education Cloud is made for educational organisations like colleges, trade schools, and the like. It assists with a variety of things, from admissions to student experience to recruitment and more.
Keeping all of these responsibilities in one place, this Cloud enables you to quickly and efficiently manage and analyse data. This puts you in a position to improve upon every aspect of your organisation.
Salesforce Health Cloud
Run a healthcare organisation? If so, the Salesforce Health Cloud could very well benefit you.
This Cloud handles entities such as patient information, healthcare benefits, scheduling, and more. It ties everything together and allows for seamless communication between the healthcare organisation, the patient, insurance companies, and more.
Salesforce Nonprofit Cloud
If you run a nonprofit, you might consider using the Salesforce Nonprofit Cloud. This Cloud handles all types of responsibilities related to running a nonprofit. Not only does it help to manage fundraising and donors, but it also assists with accounting and the like.
It can lighten your workload substantially and might even allow you to hire fewer employees. As such, it could be a great investment for your organisation.
Salesforce Vaccine Cloud
The last Cloud we’re going to discuss is the Salesforce Vaccine Cloud. This Cloud is geared toward Covid vaccinations, in particular.
It not only helps to track patients’ vaccine statuses but also handles administrative responsibilities and test results. If you administer Covid vaccines, it could be a great addition to your technological repertoire.
Looking for Help With Salesforce Cloud Solutions?
Are you looking to implement any of these Salesforce cloud solutions? Looking for help in utilising Salesforce products? If so, and if you’re in Australia or New Zealand, we here at Komet are the ones to see.
Our Salesforce developers have helped countless businesses to get the most out of Salesforce, helping them to maximise the efficiency of their operations and produce more profit as a result.
Contact us today to discuss your Salesforce consultancy needs!